To generate traffic from your website to your social networks, you must show the Internet world how they can know about your business there. Integrating social networks into our lives is an advantage for companies or individuals who want to reach a more significant number of followers and position themselves among network users.   TecWeb shares how you can configure your social networks from your website.     Identify which social network is most beneficial to you.   You should know that there are popular social networks such as Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn, and Pinterest, and they all aim to allow communication and interaction between users who receive the information published on them. You can choose your communication channel with Internet users depending on your content and objectives.     Embed social media button.   Once you have decided which social network to use, you can place the link button directing users to that platform. Remember that your social networks will be an extension of your brand message, and you will be able to publicize content and information about your services.     How can social media benefit you?   There is a comprehensive benefit to having social networks, and one of them is that you can generate traffic from your website to your Facebook FanPage or your other profiles on other social networks. Build brand loyalty with your target audience and use these communication tools to spread your message as a company to more potential and ideal customers.   If you are already a TecWeb customer, we can help you set up your social networks, or if you don″t have them yet, we have packages for social networks where we create content and position your brand as needed. Contact our executives.      

Social networks are spaces for digital communication, where, thanks to hypertext, the interaction between people who observe, read, and listen to the content exposed by different broadcasters is developed.     It does not matter if the use of social networks is made for personal or commercial purposes. The main objective of their existence is to allow communication between groups of people who, thanks to the Internet, break the barrier of geographic location to join the conversation in real time.     Why are social networks a helpful tool?   Internet users have an ally in social networks for various personal or commercial purposes, and among all its advantages, these would be the main ones:   Maintain active communication with family and friends. Meet new people, no matter the distance. Get informed of relevant news in real time. Promote businesses, characters, and artists. Present skills and talents.     What are the main social networks?   The social networks most used by Internet users vary according to different characteristics, such as age, taste, and geographical location. In this list, we present which are the most common to date:   Facebook Instagram WhatsApp Facebook Messenger Youtube TikTok Twitter LinkedIn Spotify Telegram Snapchat   Using the appropriate digital communication tools will allow your business to position itself in different social networks. Contact our executives, and they will be able to inform you about our content creation service for social networks and make your business visible on the Internet; at TecWeb, we are here to help you.      

  Search engines are computer systems that aim to find content stored on the web, and they dive into all the servers to find what you need on any search engine like Google, Yahoo, or Bing.     How does it work?   As an Internet user, have you noticed that you only need to click when typing a word to access thousands of results for specific information? All this information is displayed because search engines start from a database to return content results such as text, images, and video.   They are divided into three types.   Search engines are divided into three types, and it is thanks to these information bases your searches are found.   Hierarchical:   The results in this type of search engine are based on the range of importance of the information. It throws data ordered by category, tag, or subject and takes it from the availability of the repertoire of each Web site.   Directories:   This search criterion works from an internal process analyzing the information of links and web pages stored that contains the user″s desired data.   Metasearch engines:   They have a comprehensive search capacity, and the results are given thanks to other search engines available on the Internet. The search effectiveness is superior due to the wide range of results.   Search optimization Search engines work thanks to the algorithm that allows optimization of content SEO and website SEO (on-page SEO). Starting from the criteria, the algorithm will work to crawl the results from the search engines.   Search Engine Optimization allows those search criteria to generate results with better positioning, making them appear in the first places.   If you have always wanted your business to be number one in everything, you can hire one of our SEO plans, contact the TecWeb experts, and we will help you achieve it.

There are some doubts about the use and operation of SEO and SEM. The TecWeb team summarizes its main functions and benefits so that you can achieve the positioning of your brand.     SEO     As its name says, Search Engine Optimization helps the content of a website, blog, or e-commerce site appear in the first results of a search. To achieve this, a strategy must be implemented on the architecture of a website, with well-structured data that allows search engines, such as Google, to recognize relevant content regarding that search.     How does it work?   Algorithms help define the relevance of Internet sites and consider Keywords, titles, meta descriptions, header tags, and friendly URLs.   Unlike Google Ads, in the future, SEO will be a good ally as it will allow the organic positioning of websites to generate recurring and lasting traffic.   Contact one of our specialists if you are a TecWeb client with questions about creating a good SEO strategy.     SEM     For its part, SEO works with Search Engine Marketing, making online campaigns in search engines visible thanks to paid advertising. In other words, when implementing a Search Engine Marketing strategy, you must pay for ads in Google Ads to achieve the target results.     How does it work?   Imagine that you are in an auction for your website to obtain the best positioning in Google results, and you only need the keywords and the budget you plan to invest in. You put the price you want for your ads to be seen in user queries.   Something essential to consider is that the results returned are those of the searches that have a commercial intention, that is, those that seek to achieve the purchase call to action.   If you need to implement an SEO and SEM strategy for your business, the TecWeb team can help you, contact our service, and we will help you position your website on the Internet.

  Twitter is one of the most used social networks among Internet users, and its principal characteristic is that the posts are short and the news is in real-time. It works like a microblogging, allowing posts of 280 characters; there, communication is fast no matter where the users are. It is also used by personal brands and businesses seeking to promote themselves in the digital world, communicating with followers and potential customers.     How does it work   Unlike Facebook, interaction on Twitter begins when one user starts following another and shares their content. The privacy of messages is possible on this social network by sending a direct message to the user who is being followed, the recipient being the only one who can read them.   If an account has a significant number of followers, the history and the information it posts are considered reliable. There may also be private accounts where only followers will see the content that the user shares.   Twitter users communicate with each other by using the @ at sign to start a direct conversation. Users should interact in real-time with different personalities, no matter where they are.     Advantages for business   On Twitter, brands can have greater visibility and, at the same time, attract potential customers; its main advantages are:   The use of trending topics to join the conversation. You will be able to know what the communication is about and share content that adds to your positioning.   Add sales and have a good image. Here you can increase sales without neglecting the excellent image of your brand, always keep in mind that a user″s tweet can add or subtract from your company″s reputation.   Have communication with the audience and get to know your target audience better. Maintaining contact with your followers will help to build customer service assertively. You will also be able to understand the preferences and needs of your target.   Observe your competition but also do Networking. Part of continuous improvement is observing what your competition is doing, which will help you meet the specific needs of your loyal and potential customers. You can also have the opportunity to partner with other companies. There are always strategies that will help to have a good brand reputation.   Share truthful and fast information. If you want to achieve a good brand reputation, you can do it by sharing attractive content with users in real time. TecWeb has content packages and management of social networks, contact our specialists and ask for prices.   Advertise on Twitter. Many companies use Twitter Ads to advertise their products or services to increase their followers and traffic to a website or other social networks.   If you still do not have the advantages offered by Twitter, we invite you to join this network and use it in favor of your brand. Here we share how you can open an account.

A logo is a graphic symbol that helps identify a company or institution, mainly comprising an image and the brand″s name. When creating it, some aspects that will help improve brand recognition should be considered.     It must be easy to interpret.   Captivating the audience quickly is possible if you manage to have a legible logo. The designers will be in charge of sketching different proposals for shapes and colors that will best reflect the objective and values of your company. Consider that optimal visual impact can be achieved if you capture the essence of your company in each element. In the case of the logo, it must be unique and original to be distinguished from its competition.     Classification   There are different terms to name the symbol that identifies the companies, which according to their composition, receive a name.   Logo. It is made up of text only. With the help of typography, lettering, and calligraphy, a brand can be given personality, such as the Netflix logo.     Isotype. Through this symbol, we seek to capture the brand″s values, its turn, or its history. It is practically just an image; it does not use words. An example is Apple″s apple.     Image type. In it, the image and text are combined to give personality to the brand. They can stay apart and continue to communicate what company it is. Usually, the idea is positioned above the text, for example, the ADIDAS brand.     Isologist. Unlike the Imagotype, here, the symbol and the words must be grouped; they cannot be separated since their graphic representation contemplates visual and textual communication, as seen in the Burger King brand.     You must remember what type of symbol you need for your company; starting from it, you can position your image with your target audience and impose yourself before your competition.