If you want to generate traffic from your website to your social networks, you must show the Internet world how they can reach them. The integration of social networks into our lives is an advantage for companies or individuals who want to reach a greater number of followers and position themselves among network users.   TecWeb shares how you can configure your social networks from your website.     Identify which social network is most useful to you.   You should know that there are popular social networks such as Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn, Pinterest, and they all aim to allow communication and interaction between users who receive the information published on them. Depending on your content and objectives, you can choose which will be your communication channel with Internet users.     Embed social media button   Once you have decided which social network to use, you can place the link button that will direct users to that platform. Remember that your social networks will be an extension of the message you provide as a brand and you will be able to publicize content and information about your services.     How can social media benefit you?   There is a wide benefits to having social networks and one of them is that you can generate traffic from your website to your Facebook FanPage or your other profiles on other social networks. Build brand loyalty with your target audience and use these communication tools to spread your message as a company to more potential and ideal customers.   If you are already a TecWeb customer, we can help you set up your social networks or, if you don″t have them yet, we have packages for social networks where we create content and position your brand as you need it. Contact our executives.      

Social networks are spaces for digital communication, where, thanks to hypertext, the interaction between people who observe, read, and listen to the content exposed by different broadcasters is developed.     It does not matter if the use of social networks is made for personal or commercial purposes, the main objective of their existence is to allow communication between groups of people who, thanks to the Internet, break the barrier of geographic location to join the conversation in real-time.     Why are social networks a useful tool?   Internet users have an ally in social networks for various personal or commercial purposes and among all its advantages, these would be the main ones:   Maintain active communication with family and friends. Meet new people, no matter the distance. Get informed of relevant news in real-time. Promote businesses, characters, and artists. Present skills and talents.     What are the main social networks?   The social networks most used by Internet users vary according to different characteristics, such as age, tastes, and geographical location, among others, and in this list, we present which are the most common to date:   Facebook Instagram WhatsApp Facebook Messenger Youtube TikTok Twitter LinkedIn Spotify Telegram Snapchat   Using the appropriate digital communication tools will allow your business to position itself in different social networks. Contact our executives and they will be able to inform you about our content creation service for social networks and make your business visible on the Internet, at TecWeb we are here to help you.      

  Search engines are computer systems that aim to find content stored on the web, and they literally dive into all the servers to find what you need on any search engine like Google, Yahoo, or Bing.     How does it work?   As an Internet user, have you noticed that when typing a word you only need to click to access thousands of results for specific information? the display of all this information is due to the fact that search engines start from a database to return content results such as text, images, and video.   They are divided into 3 types   Search engines are divided into three types and it is thanks to these information bases that your searches are found.   Hierarchical:   The results in this type of search engine are based on the range of importance of the information and what it does is throw data ordered by category, tag, or subject and take it from the availability of the repertoire of each Web site.   Directories:   This search criterion works from an internal process analyzing the information of links and web pages stored that contains the data that the user is looking for.   Metasearch engines:   They have a wide search capacity and the results are given thanks to other search engines available on the Internet, the search effectiveness is superior due to the wide range of results.   Search optimization Search engines work thanks to the algorithm that allows optimization of content SEO and website SEO (on-page SEO). Starting from the criteria, the algorithm will work to crawl the results from the search engines.   Search Engine Optimization allows those search criteria to generate results with better positioning, making them appear in the first places.   If you have always wanted your business to be number one in everything, you can hire one of our SEO plans, contact the TecWeb experts and we will help you achieve it.

There are some doubts about the use and operation of SEO and SEM. The TecWeb team summarizes its main functions and benefits so that you can achieve the positioning of your brand.     SEO     As its name says, Search Engine Optimization helps the content of a website, blog, or e-commerce site appear in the first results of a search. To achieve this, a strategy must be implemented on the architecture of a site, with well-structured data that allows search engines, such as Google, to recognize relevant content regarding that search.     How does it work?   Algorithms help define the relevance of Internet sites and take into account Keywords, titles, meta descriptions, header tags, and friendly URLs.   Unlike Google Ads, in the future SEO is a good ally as it will allow the organic positioning of websites to generate recurring and lasting traffic.   If you are a TecWeb client and have questions about how to create a good SEO strategy, you can contact one of our specialists.     SEM     For its part, SEO works with Search Engine Marketing, making online campaigns in search engines visible thanks to paid advertising. In other words, when implementing a Search Engine Marketing strategy, you must pay for ads in Google Ads to achieve the target results.     How does it work?   Imagine that you are in an auction for your website to obtain the best positioning in Google results and you only need the keywords and the budget that you plan to invest. You put the price you want for your ads to be seen in user queries.   Something that is important to consider is that the results returned are those of the searches that have a commercial intention, that is, those that seek to achieve the purchase call to action.   If you need to implement an SEO and SEM strategy for your business, the TecWeb team can help you, contact our service and we will help you position your website on the Internet.

  Twitter is one of the most used social networks among Internet users and its main characteristic is that the posts are short and the news is in real-time. It works like a microblogging, allowing posts of 280 characters, and there, communication is fast no matter where the users are. It is also used by personal brands and businesses that seek to promote themselves in the digital world, achieving communication with followers and potential customers.     How does it work   Unlike Facebook, interaction on Twitter begins when one user starts following another and shares their content. The privacy of messages is possible on this social network by sending a direct message to the user who is being followed, the recipient being the only one who can read them.   If an account has a significant number of followers, both the account and the information it posts are considered to be reliable. There may also be private accounts, where only followers will see the content that the user shares.   Twitter users communicate with each other by using the @ at sign to start a direct conversation. It is very attractive for users to interact in real-time with different personalities, no matter where they are.     Advantages for business   On Twitter, brands can have greater visibility and at the same time attract potential customers, its main advantages are:   The use of trending topics to join the conversation. You will be able to know what the communication is about and share content that adds to your positioning.   Add sales and have a good image. Here you can increase sales without neglecting the good image of your brand, always keep in mind that a user´s tweet can add or subtract from the reputation of your company.   Have communication with the audience and get to know your target audience better. Maintaining communication with your followers will help to assertively build customer service. You will also be able to know the preferences and needs of your target.   Observe your competition but also do Networking. Part of continuous improvement is to observe what your competition is doing and this will help you meet the specific needs of your loyal and potential customers. You can also have the opportunity to partner with other companies, there are always strategies that will help to have a good brand reputation.   Share truthful and fast information. If you are looking to achieve a good brand reputation, you can do it by sharing content in real-time that is attractive to users. TecWeb has content packages and management of social networks, contact our specialists and ask for prices.   Advertise on Twitter. Many companies use Twitter Ads to advertise their products or services in order to increase their number of followers and increase traffic to a website or other social networks.   If you still do not have the advantages offered by Twitter, we invite you to join this network and use it in favor of your brand. Here we share how you can open an account.

A logo is a graphic symbol that helps identify a company or institution and is mostly made up of an image and the name of the brand. When creating it, some aspects should be considered that will help to improve brand recognition.     Must be easy to interpret.   Captivating the audience with ease is possible if you manage to have a legible logo. The designers will be in charge of sketching different proposals for shapes and colors that will best reflect the objective and values of your company. Consider that optimal visual impact can be achieved if you capture the essence of your company in each element. In the case of the logo, it must be unique and original to be distinguished from its competition.     Classification   There are different terms to name the symbol that identifies the companies, which according to their composition receive a name.   Logo. It is made up of text only. With the help of typography, lettering, and calligraphy, a brand can be given personality, such as the Netflix logo.     Isotype. Through this symbol, we seek to capture the values of the brand, its turn, or its history. It is practically just an image, it does not use words. An example is Apple´s apple.     Image type. In it, the image and text are combined to give personality to the brand. They can stay apart and still continue to communicate what company it is. Usually, the image is positioned above the text, for example, the ADIDAS brand.     Isologist. Unlike the Imagotype, here the symbol and the words must be grouped, they cannot be separated, since their graphic representation contemplates visual and textual communication as a whole, as you can see in the Burgen King brand.     You must keep in mind what type of symbol you need for your company, starting from it you will be able to position your image with your target audience and impose yourself before your competition.