A logo is a graphic symbol that helps identify a company or institution, mainly comprising an image and the brand″s name. When creating it, some aspects that will help improve brand recognition should be considered.

It must be easy to interpret.

Captivating the audience quickly is possible if you manage to have a legible logo. The designers will be in charge of sketching different proposals for shapes and colors that will best reflect the objective and values of your company. Consider that optimal visual impact can be achieved if you capture the essence of your company in each element. In the case of the logo, it must be unique and original to be distinguished from its competition.

Classification

There are different terms to name the symbol that identifies the companies, which according to their composition, receive a name.

• Logo.

It is made up of text only. With the help of typography, lettering, and calligraphy, a brand can be given personality, such as the Netflix logo.

• Isotype.

Through this symbol, we seek to capture the brand″s values, its turn, or its history. It is practically just an image; it does not use words. An example is Apple″s apple.

• Image type.

In it, the image and text are combined to give personality to the brand. They can stay apart and continue to communicate what company it is. Usually, the idea is positioned above the text, for example, the ADIDAS brand.

• Isologist.

Unlike the Imagotype, here, the symbol and the words must be grouped; they cannot be separated since their graphic representation contemplates visual and textual communication, as seen in the Burger King brand.

You must remember what type of symbol you need for your company; starting from it, you can position your image with your target audience and impose yourself before your competition.