There are some doubts about the use and operation of SEO and SEM. The TecWeb team summarizes its main functions and benefits so that you can achieve the positioning of your brand.

SEO

As its name says, Search Engine Optimization helps the content of a website, blog, or e-commerce site appear in the first results of a search. To achieve this, a strategy must be implemented on the architecture of a site, with well-structured data that allows search engines, such as Google, to recognize relevant content regarding that search.

How does it work?

Algorithms help define the relevance of Internet sites and take into account Keywords, titles, meta descriptions, header tags, and friendly URLs.

Unlike Google Ads, in the future SEO is a good ally as it will allow the organic positioning of websites to generate recurring and lasting traffic.

If you are a TecWeb client and have questions about how to create a good SEO strategy, you can contact one of our specialists.

SEM

For its part, SEO works with Search Engine Marketing, making online campaigns in search engines visible thanks to paid advertising. In other words, when implementing a Search Engine Marketing strategy, you must pay for ads in Google Ads to achieve the target results.

How does it work?

Imagine that you are in an auction for your website to obtain the best positioning in Google results and you only need the keywords and the budget that you plan to invest. You put the price you want for your ads to be seen in user queries.

Something that is important to consider is that the results returned are those of the searches that have a commercial intention, that is, those that seek to achieve the purchase call to action.

If you need to implement an SEO and SEM strategy for your business, the TecWeb team can help you, contact our service and we will help you position your website on the Internet.