Building a Brand
Which is the correct size for Social Media images?
September 21, 2023
Which is the correct size for Social Media images?

Warding the company´s image is a task that goes beyond the quality and performance of its whole human capital. It is a daily job that involves effort and good coordination between all areas of the company to care for every detail and thus avoid a blow to its prestige.



The image of a company within the different Social Networks must be carefully treated to transmit the company's message and meet the objective of persuasion towards the client. In that sense, the content that we publish on a digital communication channel such as a Facebook FanPage must have characteristics established by this social network. Below we share the dimensions for the images you want to share on your company's social networks.






Facebook (like other social networks) makes changes to its policies without prior notice. However, so far in 2023, the size of the images has remained as follows:


  • Profile picture. Remember that the image will be displayed in a square shape and must have a dimension of 170 x 170 pixels. Find an image that flatters that measurement.


  • Cover photo. The recommended size is 851 pixels wide by 351 pixels high. Remember that every detail can denote trust with your clients.


  • Images for publications. Its size will depend on its format,
    • Shared images 1200 px x 630 px.
    • Stories 1080px x 1920px.
    • Video 1080px x 1080px.


Do not forget that Facebook constantly updates its policies on design and image dimensions, taking care of the quality of your content will help maintain uniform trust with the users of this Social Network.






Although one of the advantages of Instagram is that it automatically optimizes the size of some images, the resolution will influence their quality.


  • Profile picture. Recommended size of 320 px x 320 px.


  • Publications with square photos. They must have a dimension of 1080 px x 1080 px.


  • Publications with vertical photos. The 1080 px width x 1350 px height must be maintained.


  • Posts with horizontal images. 1080 px wide x 566 px high.


  • Stories. The format of these publications will be adapted to the resolution of each device, and their dimensions must be 1080 px x 1920 px.


  • Reels. They must maintain the dimensions like Stories, 1080 px x 1920 px.


Remember that TecWeb has a Social Media service, with which we develop the content that companies need on the different social networks, taking care of every detail so that your company appears reliable and truthful in the digital world.


Ask our executives right now about the Social Media packages we have for you!

Need help or more information? Contact us.