Building a Brand
The 12 elements to build your brand (Part 2).
January 11, 2023
The 12 elements to build your brand (Part 2).

In the first installment of this blog, we share with you why it is important that this 2023 you achieve the great purpose of building your brand. We know that each of your wishes was loaded with a lot of encouragement and commitment to achieve them. For this reason, the TecWeb team accompanies you in your goals to help you reach them, and in this installment of the blog, we show you the second part of the 12 elements to build your brand.



  • Element seven: Design a logo that connects with your customers.


One of the most important elements is logo creation, that graphic that will help you to be recognized by your customers, and why not! to be respected by your competition. The important thing here is to ensure that your services or products are associated just by seeing your logo since that graphic will be the hallmark of your brand.



  • Element eight: May your colors make you stand out.


The color palette is essential to achieve the desired visual impact and using colors strategically will make you stand out from all your competition. Remember that all brands seek to awaken the senses of consumers and colorimetry is essential to achieve an association with your brand.



  • Element nine: But what a beautiful letter!, make them read to you.


Typography in the construction of a brand plays an important role in its graphic identity, so it is important to select a typeface that defines or personalizes the essence of your company. For branding, connecting with the perception of users or customers is part of the consumer experience and typographic styles will allow you to unify the image of your business. Do not forget to choose a legible, simple, and flexible typeface for the different uses that you will make when prioritizing and capturing information.



  • Element ten: A slogan that inspires you to follow your brand.


What does the phrase Impossible is nothing remind you of?... this is the ADIDAS campaign inspired by Muhammad Ali that sought to attract adolescent sports fans back in 2004. With this we want you to know that in addition to the logo, you will need a Phrase that helps strengthen your recognition and positioning, that is, a slogan. This identity element is practically a short phrase with which your potential clients and ideal clients can memorize your products or services, always looking for how to be recorded in the minds of others.



  • Element eleven: Position your brand.


Until now, you practically already have all the elements you need to start positioning your brand. Here it is important to know what communication channels you will use to start with your marketing strategy. For example, you can rely heavily on different social networks, but you must also have to host your website. You practically need a digital place where you invite to meet your customers, what your company offers and how your services or products can benefit their lives.



  • Element twelve: Make them loyal to your brand.


Once your brand is positioned, you must use all the technological, communication, and marketing tools in your favor to achieve brand loyalty, go ahead, do it, it's the beginning of the year! That one of your purposes is to achieve an emotional link between your customers and your brand, remember that as the creator of a business concept you have the responsibility of making your customers feel the need to consume your products or services because behind that link exists a benefit that only your company offers.


At TecWeb we are here to help you with this goal, we offer packages for the positioning of branding, websites, and social networks that will help you set eyes on your brand. Start now and remember that nothing is impossible.

Need help or more information? Contact us.